Products & Services
Bluegreen Resorts Management
Bluegreen's wholly owned subsidiary, Bluegreen Resorts Management, Inc. operates Bluegreen's resorts, and other independent resorts, with a focus on customer service and operating efficiency. Using extensive industry knowledge and experience, Resorts Management offers fee-for-service resort and vacation club/program management for resort developers who require service-oriented, bottom-line-focused operations staff and infrastructure.
The Bluegreen Vacation Club is a flexible real estate-based vacation ownership plan that enables owners to customize their vacation experience through the use of Vacation Points that can be used for stays at Bluegreen resorts or other travel options, such as cruises and hotel stays. Points renew annually and evidence a deeded vacation ownership interest in a Bluegreen resort that is held in trust for the benefit of the owner. Ownership is in perpetuity and can be sold, bequeathed or otherwise conveyed to third parties.
Bluegreen Resorts Field Sales & Marketing
Consumers value vacation ownership now more than ever and Bluegreen Corporation's wholly owned subsidiary, Bluegreen Vacations Unlimited, Inc.'s field sales and marketing team focuses on selling Bluegreen Vacation Club ownership interests at a profit. Using proven, innovative marketing and sales techniques, this group also offers fee-for-service sales and customer generation services.
Bluegreen Resorts vacation products are marketed and sold at preview centers, sales offices at Bluegreen-owned resorts, and off-site sales locations.
Bluegreen utilizes a multi-pronged marketing approach that includes marketing to existing owners and guests; selling mini-vacation packages; conducting local and online promotions; and using kiosks and off-premises contact centers.
In addition, numerous key strategic and regional alliances have been established to enhance sales and marketing efforts.
Bluegreen Communities focuses on developing residential homesites near metropolitan centers, outside the perimeter of intense subdivision development and near popular retirement areas.
Bluegreen Communities' customers typically seek to build a home in a high-quality residential setting, often on properties featuring a golf course or other amenities generally unavailable in traditional, intensely subdivided, highly populated suburban developments.
Bluegreen communities are located in Texas, Georgia, Virginia, and North Carolina. In 2004, Bluegreen Communities was honored with the Coastal Georgia Environmental Friendly Developer/ Builder Award for development of Sanctuary Cove at St. Andrew's Sound.
Bluegreen has developed outstanding residential communities surrounding spectacular golf courses, six of which were designed by PGA® professionals.
Colorful Places to Live and Play®
Bluegreen's variety of leisure and lifestyle products provides owners with flexibility and "portable equity." A Bluegreen Resorts owner can enjoy years of vacation experiences and later decide to apply their original vacation ownership equity to purchase a homesite in a beautiful Bluegreen community.
From homesites to vacation ownership resorts and unique vacation experiences in many of the world's most popular destinations, Bluegreen provides a nearly limitless variety of Colorful Places to Live and Play®.
Where Can You Find Bluegreen?
Click here to view our Bluegreen Resort Locator.