The Bluegreen Story
Founded in 1966 in Massachusetts, the company's core business was acquiring, improving, selling and financing residential land. In 1986 the company was listed on the New York Stock Exchange and in 1991 relocated to Boca Raton, Florida. The company adopted its present name in 1996.
John Maloney, Jr. has served as president and chief executive officer of Bluegreen Corporation since January 2007. Mr. Maloney has more than 20 years of vacation ownership industry experience. He has served as executive vice president and chief operating officer, and president of Bluegreen Resorts. He joined the company in 2001.
Bluegreen and the Vacation Ownership Industry
Bluegreen developed its first timeshare resort in the Great Smoky Mountains in 1994. Other resorts soon followed. Bluegreen focused its land development operations on master-planned communities and developed its first daily-fee golf course in 1996.
In 1997 Bluegreen acquired RDI Group, a privately held vacation ownership developer and operator with resorts in Florida and Wisconsin, as well as management contracts with other resorts in the southeastern U.S. With this acquisition, Bluegreen became one of the largest property managers of vacation ownership resorts in the U.S., and the Bluegreen Vacation Club® was born.
Bluegreen established one of the timeshare industry's first national retail alliances in 2000 by entering an exclusive marketing agreement with Bass Pro Shops®, Inc., a privately held retailer of fishing, marine, hunting, camping and sports gear. This agreement allows the company to market Bluegreen vacation products at Bass Pro national retail locations, in Bass Pro catalogs and on the Bass Pro web site. Bluegreen also entered into a joint venture agreement with Big Cedar, LLC to develop, market and sell the Bluegreen Wilderness Club™ at Big Cedar®.
In 2002 Bluegreen forged agreements with Boyne USA Resorts, the largest privately owned four-season resort company in North America. That same year Bluegreen acquired the assets of TakeMeOnVacation®, LLC, a company that generates qualified industry leads using permission-based marketing.
The company's growth continued and in 2005 Bluegreen was named on both Forbes' list of the "200 Best Small Companies" (for the second time), and Fortune's "List of the 100 Fastest-Growing Companies." Over the next few years, the company also grew its resort destination list to include Las Vegas, Williamsburg, Atlantic City and New Orleans.
A Business Evolved
Today, Bluegreen Corporation successfully operates under four main business groups:
Our founding residential land business evolved into the Bluegreen Communities business group in 1985, focusing on providing Colorful Places to Live® to consumers looking for special homesites that support leisure lifestyles. Bluegreen Communities is one of the few companies in the United States of comparable size or financial resources that markets and sells residential homesites directly to customers. Communities has sold over 55,000 homesites in planned residential and golf communities in 32 states, and continues to set new standards in excellence with acclaimed and award-winning developments.
Bluegreen Management Services
Bluegreen Management Services operates Bluegreen's resorts, and other independent resorts, with a focus on excellent customer service and operating efficiency. Using extensive industry knowledge and experience, this group offers fee-for-service resort and vacation club/program management for resort developers who need service-oriented, bottom line-focused operations staff and infrastructure.
Bluegreen Resorts Field Sales & Marketing
Consumers value vacation ownership now more than ever. Using proven, innovative marketing and sales techniques, Bluegreen's Field Sales and Marketing team sells Vacation Club ownerships and offers fee-for-service sales and customer generation services.
The Bluegreen Finance group directs the disciplined growth of the company through the critical functions of mortgage services, title services, accounting and treasury. This group also offers fee-based financial such as maintenance fee billing and collections, cash management, and mortgage services.
Today, Bluegreen Corporation continues its history of offering value, choice, and service. Our more than 3,100 employees are passionate about delivering extraordinary experiences for our owners, travelers and business partners. Our flexible real estate-based vacation ownership plan boasts more than 208,000 owners, over 45 resorts, and access to more than 3,700 resorts worldwide. Simply stated, Bluegreen's vision today and for the future is to be recognized as a leader in superior leisure and lifestyle products and services, which help individuals and families improve the quality of their lives.